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“Le Beaujolais Nouveau est arrivé!” – The new Beaujolais has arrived! This familiar announcement echoes across France every third Thursday of November, marking the beginning of the celebrated Beaujolais Nouveau wine festival.

Unlike other traditional wines, Beaujolais Nouveau is a young and fresh wine from the Beaujolais region in eastern France. Known for its fruity and vibrant character, Beaujolais Nouveau became famous and is enjoyed to the fullest by wine connoisseurs.

This tradition traces back to the 19th century, when local winemakers sought to quickly enjoy the fruits of their harvest. They crafted a wine meant for immediate enjoyment – fresh, fruity, naturally aromatic, requiring no lengthy aging. What began as a simple local custom has blossomed into a globally beloved event within the winemaking community and beyond. 

Each year, precisely at midnight on the third Thursday of November, millions of Beaujolais Nouveau bottles are released simultaneously worldwide. Throughout France, festivities unfold everywhere, vibrant with music, fireworks, and of course, Beaujolais Nouveau wine. Restaurants and bars are filled with parties, families and friends gather, raising glasses to toast this special milestone.

Beaujolais Nouveau 2025 at Grand Mercure Hanoi

Capturing the spirited essence of France’s Beaujolais Nouveau celebration, this beloved tradition comes alive authentically in the heart of Hanoi, captivating wine enthusiasts throughout the capital. This year, Grand Mercure Hanoi proudly introduces an unforgettable festival experience, hosted by CCIFV (French Chamber of Commerce and Industry in Vietnam).

Beaujolais Nouveau Festival 2025 takes place at Vivu Sky Bar on the 16th floor of Grand Mercure Hanoi, where guests immerse themselves in sophisticated surroundings while taking in panoramic city views illuminated by glittering night lights. With a glass of freshly released Beaujolais Nouveau and chatting with fellow enthusiasts, these moments create memories that linger long after.

At the beginning of winter, within a luxury yet warmly inviting environment, surrounded by the rich aroma of fine wine at Grand Mercure Hanoi, every element converges to create a beautiful, impressive Beaujolais Nouveau Festival.